Celebrificación del candidato. Cultura de la fama, marketing electoral y construcción de la imagen pública del político

Article Spanish; Castilian OPEN
Oliva, Mercè; Pérez-Latorre, Óliver; Besalú, Reinald;
  • Publisher: Consejo Superior de Investigaciones Científicas
  • Journal: Arbor: Ciencia, Pensamiento y Cultura (issn: 0210-1963, eissn: 1988-303X)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.3989/arbor.2015.775n5009
  • Subject: personalization | A | mediatization | Comunicación política; personalización; mediatización; celebrity studies; politainment | Political communication; personalization; mediatization; celebrity studies; politainment | Comunicación política | personalización | politainment | celebrity studies | General Works | Political communication | mediatización

The centrality of the media in the contemporary public sphere has led political institutions to adapt their communication strategies to its logic. Politics and entertainment are increasingly converging and one of the most significant examples of this trend is the tenden... View more
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