Principales componentes de la imagen corporativa de entidades culturales

Article English OPEN
María Ramis Carrasco; Carmen Pérez Cabañero;
(2016)
  • Publisher: Universitat Politècnica de València
  • Journal: Culturas (issn: 2386-7515)
  • Related identifiers: doi: 10.4995/cs.2016.6463
  • Subject: imagen corporativa | Cultural marketing | HF5001-6182 | Business | Loyalty | Cultural entity | H | Satisfaction | marketing cultural | entidad cultural | Social sciences (General) | H1-99 | Corporate image | Social Sciences

[EN] In the present research, we carry out an analysis of the corporate image of a cultural organization which aims tohighlight its role in order to design management strategies in the cultural field. We investigate what particular attributes are be... View more
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