Impact of social media in business to business relations

Bachelor thesis English OPEN
Matesanz Mestres, Javier; Nuñez Garcia, Javier;
(2012)
  • Publisher: Politecnico di Milano
  • Subject: :Economia i organització d'empreses::Aspectes socials [Àrees temàtiques de la UPC] | Online social networks | Xarxes socials en línia

Everybody begins to understand a clear guideline: “the audience is online”. Social media every day gain importance over traditional media, but also integrated with it. Having an online presence is no longer an option, it is the norm for business, entertainment, religion... View more
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