Impact of social media in business to business relations

Bachelor thesis English OPEN
Matesanz Mestres, Javier ; Nuñez Garcia, Javier (2012)
  • Publisher: Politecnico di Milano
  • Subject: :Economia i organització d'empreses::Aspectes socials [Àrees temàtiques de la UPC] | Online social networks | Xarxes socials en línia

Everybody begins to understand a clear guideline: “the audience is online”. Social media every day gain importance over traditional media, but also integrated with it. Having an online presence is no longer an option, it is the norm for business, entertainment, religion, politics, and for anyone who wants to keep track of their areas of interest. If ten years ago the Web was, for many, a question mark today is an inescapable reality. This is, without doubt, the most disruptive communication platform that has generated the human being. Therefore that has changed the way people entertain themselves, learn, work, contact with loved ones, shop, bank, meet people and many other things. It is no longer "connect", as they used to say some time ago. It's time to understand that now you connect "by Internet", that the social Web is a medium of communication with immense potential, and that is in every area. We must know how to exploit their potential to the maximum to make the difference.
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