Downcast Enrollments: A Desperate Need of Holistic Marketing for Technical Education

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Mahajan , Prashant; Golahit , Suresh;
  • Publisher: Blue Eyes Intelligence Engineering & Sciences Publication Pvt. Ltd.
  • Subject: Technical Education | [SHS.GESTION]Humanities and Social Sciences/Business administration | Holistic Marketing | [ SHS ] Humanities and Social Sciences | Promotion Mix | Index Terms: Enrollments | Segmentation | [ SHS.GESTION ] Humanities and Social Sciences/Business administration | [SHS.EDU]Humanities and Social Sciences/Education | [SHS]Humanities and Social Sciences | [ SHS.EDU ] Humanities and Social Sciences/Education

International audience; Purpose: Modern history has shown that only those countries, which could acquire capability to develop and apply science and technology, have found great success to grow their wealth and improve living conditions of their population. Technical ed... View more
  • References (36)
    36 references, page 1 of 4

    1. Data Source: Government of India (website: Educational Statistics at a Glance (2016). Published By: Government of India, Ministry of Human Resource Development, New Delhi.

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    3. Dasgupta P. R., Secretary, Urban Affairs and Employment, Government of India, Source:

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    8. Darrell Norman Bureell and Brain C., Grizzell (2008). Competitive Marketing and Planning Strategy in Higher Education. Academic Leadership: Online Journal, Vol. 6 No. 1

    9. Levine, A. (2000). The future of colleges: 9 inevitable Changes. Chronicle of Higher Education, October 27 2000.

    10. Johnson Wayne and Jones Russel. Declining Interest in Engineering Studies at a Time of Increased Business Need. Book: Universities and Business: partnering for knowledge society, part V, Chapter 20, p-233-240

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