Sensory marketing strategies. Case study: Oltenia

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Aurelia-Felicia STĂNCIOIU; Mihail-Cristian DIŢOIU; Nicolae TEODORESCU; Lucian-Florin ONIŞOR; Ion PÂRGARU;
(2014)
  • Publisher: General Association of Economists from Romania
  • Journal: Theoretical and Applied Economics, volume XVIII(2014), issue 7(596) July, pages 43-54 (issn: 1841-8678, eissn: 1844-0029)
  • Publisher copyright policies & self-archiving
  • Subject: sensory marketing strategies | sensory dimensions | HF5001-6182 | Business | HB71-74 | Economics as a science | HB1-3840 | sensory brand of the destination | sensory marketing strategies, sensory signatures, sensory dimensions, sensory brand of the destination. | sensory signatures | Economic theory. Demography

From the perspective of the tourist, sensory marketing strategies may result in an experience improvement which leads, in time, to acquiring a positive destination image, and, from the perspective of the destination, to furthering its harmonious development. Even though... View more
  • References (11)
    11 references, page 1 of 2

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    Stăncioiu, A.-F., Pârgaru, I., Vlădoi, A.-D., Teodorescu, N., Puiu, C. (2011). Oltenia - Microdestination of Cultural and Medical Spa Tourism. Theoretical and Applied Economics, XVIII (12), pp. 43-58

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