Preference-based segmentation : a study of food category and meal preferences among Vietnamese teenagers

Master thesis English OPEN
Vu, Thi Hoa;
(2010)
  • Publisher: Universitetet i Tromsø
  • Subject: VDP::Social science: 200::Economics: 210::Economics: 212 | Consumer behavior | FSK-3911 | Segmentation
    mesheuropmc: digestive, oral, and skin physiology

The purpose of this paper is to examine the applicability of preference-based segmentation for a broad array of meals and food categories in the context of teenagers in Vietnam. A convenience sample of 413 Vietnamese teenagers in secondary and high schools provided an ... View more
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