Franchisor types in portuguese franchising

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Antonio Navarro García; Enrique Carlos Díez de Castro; Francisco Javier Rondán Cataluña;
  • Publisher: Instituto Superior de Economia e Gestão
  • Journal: volume XI, issue 2, pages 97-114
  • Subject: factor analysis | strategic groups, franchising, factor analysis. | strategic groups | franchising

The identification of the existence of strategic groups within Portuguese franchising constitutes the main aim of the present paper. An empirical study starting from 128 franchising chains operating in Portugal was carried out. The results reveal the existence of five p... View more
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