Behavior Change without Behavior Change Communication: Nudging Handwashing among Primary School Students in Bangladesh

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Dreibelbis, Robert ; Kroeger, Anne ; Hossain, Kamal ; Venkatesh, Mohini ; Ram, Pavani K. (2016)
  • Publisher: MDPI
  • Journal: International Journal of Environmental Research and Public Health, volume 13, issue 1 (issn: 1661-7827, eissn: 1660-4601)
  • Related identifiers: pmc: PMC4730520, doi: 10.3390/ijerph13010129
  • Subject: R | environmental nudges | Medicine | behavior change | handwashing | Article

Behavior change communication for improving handwashing with soap can be labor and resource intensive, yet quality results are difficult to achieve. Nudges are environmental cues engaging unconscious decision-making processes to prompt behavior change. In this proof-of-... View more
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