Modelling and evaluating customer loyalty using neural networks: Evidence from startup insurance companies

Article English OPEN
Ansari, Azarnoush; Riasi, Arash;
(2016)

The purpose of this study is to investigate the customer–service provider relationship in the insurance industry using artificial neural networks and linear regression. Using a sample of 389 customers from 10 different startup insurance companies, it was found that arti... View more
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