The influence of customer relationship management information on customer loyalty

Master thesis Lithuanian OPEN
Ignatovič, Eva;
(2006)
  • Publisher: Institutional Repository of Vilnius University
  • Subject: Ryšių su klientais valdymas | Klientų informacijos valdymas | Klientų lojalumas | Orientuota į klientą įmonės strategija | Klientų segmentavimas ir vertės nustatymas

The purpose of this master thesis is to approve that customer relationship management (CRM) has influenced on customer loyalty. In order to achieve this purpose the work was divided into four main tasks: review of the relevant literature; analyze the influence of custom... View more
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