Advancement of Marketing Developing Biotechnology-Based Business

Article OPEN
Vilmantas, Vaidas; Melnikas, Borisas;
(2014)
  • Publisher: Vilnius Gediminas Technical University
  • Journal: volume 2,014issn: 1648-0627, eissn: 1822-4202
  • Related identifiers: doi: 10.3846/btp.2014.21
  • Subject: biotechnology business | high technology | marketing | development | HF5001-6182 | Business | Lithuania ; Biotechnology business ; Consumer behaviour ; Consumer formation ; Development ; High technology ; Marketing | consumer behaviour | consumer formation

The article, in a complex way, analyzes the needs of marketing improvement in developing biotechnology­based business and highlights its role in the context of modern society and globalization challenges. The article distinguishes between the existing problems of biotec... View more
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