Subject: R language | marketing analytics | data mining | Social Sciences | HB71-74 | H | Economics as a science | text mining | word cloud | Text mining; word cloud; marketing analytics; R language; data mining
<p class="MediumGrid21">Huge amounts of data, in the form of messages on social networks, represent a challange for digital marketing and marketing analytics when meeting the requirements, needs and customer satisfaction with services or products. Marketing strives to b... View more
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