SENTIMENT ANALYSIS OF SOCIAL NETWORKS AS A CHALLENGE TO THE DIGITAL MARKETING

Other literature type, Article English OPEN
Markić, Brano; Bijakšić, Sanja; Bevanda, Arnela;
(2016)
  • Publisher: Faculty of Economics in Osijek
  • Journal: Ekonomski Vjesnik, volume 29, issue 1 (issn: 0353-359X, eissn: 1847-2206)
  • Publisher copyright policies & self-archiving
  • Subject: R language | marketing analytics | data mining | Social Sciences | HB71-74 | H | Economics as a science | text mining | word cloud | Text mining; word cloud; marketing analytics; R language; data mining

<p class="MediumGrid21">Huge amounts of data, in the form of messages on social networks, represent a challange for digital marketing and marketing analytics when meeting the requirements, needs and customer satisfaction with services or products. Marketing strives to b... View more
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    Markić, B. (2014). Sustavi potpore odlučivanju, podaci, modeli i algoritmi. HKD Napredak - Glavna podružnica Mostar.

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