Glocalization Marketing Strategy of Mc Donald's Case Study: Turkey

Bachelor thesis English OPEN
KOLMAKOVA, LIUBOV;
(2017)
  • Publisher: KTH, Industriell Marknadsföring och Entreprenörskap
  • Subject: Mc Donald's | Teknik och teknologier | Glocalization | Globalization | Turkey | Other Social Sciences not elsewhere specified | Marketing Mix | Engineering and Technology | Innovation Management | Övrig annan samhällsvetenskap

Globalization is spreading worldwide and it is coming together with its norms. These norms are not appreciated worldwide and there are many nations which have significant populations that are opposed to globalization and its norms. Mc Donald’s is a multinational corpora... View more
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