BIG data - BIG gains? Empirical evidence on the link between big data analytics and innovation

Research English OPEN
Niebel, Thomas; Rasel, Fabienne; Viete, Steffen;
  • Publisher: Mannheim: Zentrum für Europäische Wirtschaftsforschung (ZEW)
  • Subject: D22 | 330 Wirtschaft | product innovation | firm-level data | data-driven decision-making | L20 | big data | O33
    • ddc: ddc:330

This paper analyzes the relationship between firms’ use of big data analytics and their innovative performance in terms of product innovations. Since big data technologies provide new data information practices, they create novel decision-making possibilities, which are... View more
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