Control mechanisms in franchise systems

Doctoral thesis German OPEN
Hass, Jörg;
(2012)
  • Publisher: Freie Universität Berlin Universitätsbibliothek, Garystr. 39, 14195 Berlin
  • Subject: 330 Economics | 330 Wirtschaft | Formal control mechanisms | Franchisees | Franchising | Company-owned outlets | Franchisor
    • ddc: ddc:330

This dissertation answers the question which different control mechanisms exist in a franchise system. It is the first two-sided franchise empirical analysis, regarding all outlets of the franchise system (franchisees and company-owned) as well as the franchisor. On ... View more
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