publication . Article . 2017

When Is Congruency Helpful? Interactive Effects of Frame, Motivational Orientation, and Perceived Message Quality on Fruit and Vegetable Consumption.

Cristina A. Godinho; John A. Updegraff; Maria-João Alvarez; Maria Luísa Lima;
Open Access English
  • Published: 13 Nov 2017
  • Publisher: Taylor and Francis
  • Country: Portugal
WOS:000419116500002 (Nº de Acesso Web of Science) Health messages framed to be congruent with people’s motivational orientation have been shown to be generally effective in promoting health behavior change, but some inconsistencies have been found. This study tested whether the perceived quality of a health message moderated the congruency effect in the domain of fruit and vegetable (FV) consumption. Undergraduate participants (N = 109) read a health message promoting FV intake in which the frame (gain vs. loss) was either congruent or incongruent with their approach/avoidance motivational orientation. Perceived message quality and intention to increase FV intak...
free text keywords: :Ciências Sociais::Ciências da Comunicação [Domínio/Área Científica]
Related Organizations
Funded by
FCT| UID/PSI/03125/2013
Center for Research and Social Intervention
  • Funder: Fundação para a Ciência e a Tecnologia, I.P. (FCT)
  • Project Code: 147229
  • Funding stream: 5876
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