Consumer Trust in E-commerce

Bachelor thesis English OPEN
Gustavsson, Malin; Johansson, Anne-Marie;
  • Publisher: Högskolan Kristianstad, Institutionen för ekonomi

An often mentioned reason for consumers not purchasing from Internet vendors, is the lack of trust. The lack of physical clues and physical interaction in the online environment make it more difficult to establish trust with the consumers. So, it is important for compan... View more
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