The role of bicycle sharing systems in normalising the image of cycling: An observational study of London cyclists.

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Goodman, Anna; Green, Judith; Woodcock, James;

Bicycle sharing systems are increasingly popular around the world and have the potential to increase the visibility of people cycling in everyday clothing. This may in turn help normalise the image of cycling, and reduce perceptions that cycling is ‘risky’ or ‘only for ... View more
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