Marketing plan for the introduction of a new high-end detection tool

Bachelor thesis English OPEN
Gibernau Torres, Alvaro;
(2010)
  • Publisher: Universitat Politècnica de Catalunya
  • Subject: Radar -- Màrqueting | :Economia i organització d'empreses::Màrqueting [Àrees temàtiques de la UPC] | Proximity detectors -- Marketing | Detectors de proximitat -- Màrqueting | Radar -- Marketing | Mercat -- Anàlisi | Màrqueting -- Planificació | Marketing Planning | Market surveys

The folowing master thesis focuses on the development of the marketing plan for a new high-end radar based detection tool. It was written in colaboration with Hilti Corp., one of the leading manufacturers of detection systems in the worldwide building c... View more
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