Reaching Low-Income Mothers to Improve Family Fruit and Vegetable Intake: Food Hero Social Marketing Campaign—Research Steps, Development and Testing

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Tobey, Lauren N.; Koenig, Harold F.; Brown, Nicole A.; Manore, Melinda M.;
  • Publisher: MDPI AG
  • Journal: Nutrients, volume 8, issue 9 (issn: 2072-6643, eissn: 2072-6643)
  • Publisher copyright policies & self-archiving
  • Identifiers: pmc: PMC5037547, doi: 10.3390/nu8090562
  • Subject: TX341-641 | health behavior messages | canned | frozen | Supplemental Nutrition Assistance Program (SNAP) | Article | Nutrition. Foods and food supply | nutrition | low-income women | focus group | survey | audience-centered positive messaging | social media

The objective of this study was to create/test a social marketing campaign to increase fruit/vegetable (FV) intake within Oregon Supplemental Nutrition Assistance Program (SNAP) eligible families. Focus groups (n = 2) and pre/post campaign phone surveys (n = 2082) were ... View more
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