Western Political Consulting Techniques and Post-Soviet Political Technology in Political Campaigns in Latvia

Doctoral thesis OPEN
Bērziņa, Ieva (2012)
  • Publisher: Latvijas Universitāte
  • Subject: Socioloģija, politoloģija, antropoloģija | Politikas zinātne | Politikas zinātne (politoloģija)

Western Political Consulting Techniques and Post-Soviet Political Technology in Political Campaigns in Latvia Ieva Dmitričenko Keywords: political campaignsm political consulting, political technology, parties, marketing, media Political campaigning is an international phenomenon, because there is a free flow of information, knowledge and human resource among practitioners of political campaigning in various countries. As a result political campaigning techniques that have proven to be effective in one country may be used in other countries. In Latvian case this view point is very important due to the differentiation of Western political campaigning techniques and Russian political technology that is a characteristic approach to political campaigning in Post-Soviet region. Doctoral thesis gives answers to the questions how in Latvia are used Western and Russian political campaigning techniques and what are the unique characteristics of Latvia as a political campaigning environment.
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