Revisiting the Red Effect on Attractiveness and Sexual Receptivity

Article English OPEN
Leonard S. Peperkoorn ; S. Craig Roberts ; Thomas V. Pollet (2016)
  • Publisher: SAGE Publishing
  • Journal: Evolutionary Psychology (issn: 1474-7049)
  • Related identifiers: doi: 10.1177/1474704916673841
  • Subject: sexual receptivity | color | black | Experimental and Cognitive Psychology | BF1-990 | human mate preferences | red | attraction | white | Psychology | Social Psychology | Applied Psychology | C800 | sexual attraction

Color-in-context theory is the first theoretical framework for understanding color effects in human mate preferences, arguing that red clothing enhances attractiveness ratings. Here we present three empirical studies failing to support this prediction. We aimed to exten... View more
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