Internet advertising effectiveness measurement model

Master thesis Lithuanian OPEN
Marcinkevičiūtė, Milda;
(2007)
  • Publisher: Institutional Repository of Vilnius University
  • Subject: Interneto reklamos efektyvumas | Interneto reklamos modelis | Interneto reklamos poveikio matavimas | Interneto reklama | Internetinės reklamos efektyvumo vertinimas | Interneto reklama ir jos vertinimas | Reklamos efektyvumo vertinimo aspektai | Interneto reklamos efektyvumo matavimo priemonės

The research object of the master thesis is internet advertising effectiveness measurement. The goal of the work is after making theoretical studies of internet advertising effectiveness measurement (theoretical articles, practical researches and cetera), formulate the ... View more
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