Holistic marketing in the function of competitiveness of the apple producers in Bosnia and Herzegovina

Article English OPEN
Dončić Dalibor; Perić Nenad; Prodanović Radivoj;
(2015)
  • Publisher: Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
  • Journal: Ekonomika Poljoprivrede (1979) (issn: 0352-3462, eissn: 2334-8453)
  • Related identifiers: doi: 10.5937/ekoPolj1502309D
  • Subject: Agriculture | apple | holistic marketing | S | competitiveness | holistic marketing, competitiveness, producers, apple, Agribusiness, Institutional and Behavioral Economics, Marketing, Q13, M31, | producers

The aim of the work is the analysis of current business situation in which the apple producers in Bosnia and Herzegovina are positioned with development and use of holistic marketing concept as a model for improving the competitiveness of apple producers in Bosnia and H... View more
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