MANAGING SERVICE QUALITY
- Publisher: Romanian Foundation for Business Intelligence
Customer satisfaction, SERVQUAL instrument, Total Quality Management | HF5001-6182 | Customer satisfaction | Business | SERVQUAL instrument | Total Quality Management
Services are today the dominant sector of the economic activity both in terms of economic performance and labor utilization. Becoming an essential part of today’s society, they are considered the basis of a healthy economy, fact that has increased the importance of services and the research in the field. One of the biggest challenges regarding this sector is the evaluation and assurance of quality. There is still a lack of unanimity regarding the definitions, measurement procedures and the aspects that need to be provided and measured. Through this article we intend to treat these subjects and provide a broad perspective on this topic. Thus, we hope to highlight some practices and directions that could be relevant for the organizations in this field.