The effect of personality traits on consumers' preferences for extra virgin olive oil

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Yangui, Ahmed; Costa Font, Montserrat; Gil Roig, José María;
  • Related identifiers: doi: 10.1016/j.foodqual.2016.02.012
  • Subject: Choice experiment | :Enginyeria agroalimentària::Indústries agroalimentàries::Olis i greixos comestibles [Àrees temàtiques de la UPC] | Oli d'oliva -- Indústria i comerç | Organic food | Hybrid choice model | Consumers--Decision making | Personality traits | Olive oil virgin extra

The aim of this paper is to investigate the role of psychological factors on building the consumer's behavioral decision process towards extra virgin olive oil, with special attention paid to the organic attribute. The paper hypothesises that differences in consumers' p... View more
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