Home Bias in U.S. Beer Consumption

Preprint OPEN
Rigoberto A. Lopez; Xenia Matschke;
(2011)
  • Subject: Home bias, beer, country of origin, demand, differentiated products | Home bias, beer, country of origin, demand, differentiated products, Food Consumption/Nutrition/Food Safety,
    • jel: jel:D12 | jel:L66 | jel:F14

We apply the Berry, Levinsohn and Pakes (1995) market equilibrium model (BLP) to data from 30 brands of beers sold in 12 U.S. cities over 20 quarters (1988-92) to estimate the consumers taste for beer characteristics (price, alcohol content, and calories) as well as for... View more
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