La co-création d'une marque d’hôtel de luxe en ligne : Le cas d'une marque d'hôtel internationale

Doctoral thesis French OPEN
Chapman, Alexis;
(2017)
  • Publisher: HAL CCSD
  • Subject: Création de valeur | [SHS.GESTION]Humanities and Social Sciences/Business administration | Dimensions de la valeur | Value co-creation | Relationship marketing | Value dimensions | Marketing relationnel

This thesis presents and analyses the findings that showcase value co-creation within an online community of a luxury hotel business: the Fairmont Resorts Hotels and International. The FRHI group consists of the Fairmont Hotels & Resorts, Swiss Hotel, and Raffles Hotels... View more
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