Differentiated Brand Marketing Strategy for China’s Conventional Aquatic Products

Article OPEN
LIANG, Hua; SHEN, Zhongming;
(2015)
  • Subject: Conventional aquatic products, Differentiated, Brand marketing, Agribusiness,

The volume of production and marketing of China’s conventional aquatic products is increasing. Compared with price of livestock and poultry products, price of conventional aquatic products is relatively low. Differentiated brand marketing for China’s conventional aq... View more
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