A case study: analysis of Alke Cilt Estetigi ve Sagligi AS with respect to cosmetic industry and the recommendation of new strategy development

Doctoral thesis OPEN
Ertürk, Mehmet Can;
(1996)
  • Publisher: Bilkent University
  • Subject: HF5415.2 .E78 1996 | Value chain | Competitive advantage (International trade). | Sales promotion. | Generic strategy | Competition. | Industry forces | Positioning | Competitive advantage | Strategic planning. | Organizational behavior. | Promotion | Marketing research.

Cataloged from PDF version of article. The high profitability and the great potential in the cosmetic sector in Turkey is attracting many firms to this field. According to their scarce resources each firm tries to achieve a competitive position with respect to ... View more
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