Innovation in Services: From Service Concepts to Service Experiences

Part of book or chapter of book English OPEN
Fynes, Brian; Lally, Anne Marie;
(2008)
  • Publisher: SPRINGER
  • Subject: Centre for Research Creativity & Innovation in Tourism

ABSTRACT Identifying the nature of service experiences is recognised As being of primary importance in the shaping of an enhanced competitive position for industry; however service managers often have difficulty articulating the true nature of their service concept. ... View more
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