You have already added 0 works in your ORCID record related to the merged Research product.
You have already added 0 works in your ORCID record related to the merged Research product.
How to Achieve a Competitive Advantage
How to Achieve a Competitive Advantage
In order to succeed in any market a company has to decide which strategy is more appropriate to use, which means identifying the sources of a potential competitive advantage such as skills or resources. Superior skills in creating a special product can represent the element that is setting the company apart from its competitors. That is easily translated into a very good quality of the products. The resources of the company refer to the great number of retailers (a good distribution chain that can lower the costs), the possibility of economies of scale, a good advertising programmed and others.
JEL Classification: jel:M16
Competitive advantage, economy of scale, product, price, distribution, promotion, social responsibility
Competitive advantage, economy of scale, product, price, distribution, promotion, social responsibility
JEL Classification: jel:M16
1. Porter, M. (1998). Competitive Strategy: Techniques for Analysing Industries and Competitors, New York: Free Press.
2. Lawler, E. (2006). Build to change: How to achieve Sustained Organizational Effectiveness, Kindle Edition.
3. Mușetescu, A., Militaru, C. (2012). (Coordinators) - Global perspectives in Management Marketing, Authors House.
4. Wilson M.S., R., Gilligan, C. (2008). Strategic Marketing Management, third edition, Oxford.
In order to succeed in any market a company has to decide which strategy is more appropriate to use, which means identifying the sources of a potential competitive advantage such as skills or resources. Superior skills in creating a special product can represent the element that is setting the company apart from its competitors. That is easily translated into a very good quality of the products. The resources of the company refer to the great number of retailers (a good distribution chain that can lower the costs), the possibility of economies of scale, a good advertising programmed and others.