How to Achieve a Competitive Advantage

Article OPEN
Adina Musetescu;
(2013)
  • Journal: Knowledge Horizons - Economics,volume 5,issue Special 1 December,pages13-16
  • Subject: Competitive advantage, economy of scale, product, price, distribution, promotion, social responsibility
    • jel: jel:M16

In order to succeed in any market a company has to decide which strategy is more appropriate to use, which means identifying the sources of a potential competitive advantage such as skills or resources. Superior skills in creating a special product can represent the ele... View more
  • References (4)

    1. Porter, M. (1998). Competitive Strategy: Techniques for Analysing Industries and Competitors, New York: Free Press.

    2. Lawler, E. (2006). Build to change: How to achieve Sustained Organizational Effectiveness, Kindle Edition.

    3. Mușetescu, A., Militaru, C. (2012). (Coordinators) - Global perspectives in Management Marketing, Authors House.

    4. Wilson M.S., R., Gilligan, C. (2008). Strategic Marketing Management, third edition, Oxford.

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