This paper investigates the role of digital signage as experience provider in retail spaces. The findings of a survey-based field experiment demonstrate that digital signage content high on sensory cues evokes affective experience and strengthens customers’ experiential... View more
Babin, B.J., Chebat, J.C., & Michon, R. (2004). Perceived appropriateness and its effect on quality, affect, and behaviour. Journal of Retailing and Consumer Services, 11, 287- 298.
Babin, B.J., Darden, W.R., & Griffin, M.D. (1994). Work and/or fun: measuring hedonic and shopping value. Journal of Consumer Research, 20, 644-656.
Bloch, P.H. (1995). Seeking the ideal form: Product design and consumer response.
JournalofMarketing, 59, no. 3: 16-29.
Bloch, P. H., Frederic F. Brunel, and Todd J. Arnold. (2003). Individual differences in the centrality ofvisual product aesthetics: Concept and measurement. Journal of Consumer Research29 (March):551-65.
Bosmans, A. (2006). Scents and sensibility: when do (in)congruent ambient scents influence product evaluations? Journal of Marketing, 70(3), 32-43.
Brakus, J.J., Schmitt, B.H., & Zarantonello, L. (2009). Brand Experience: What is it? How do we measure it? And does it affect loyalty? Journal of Marketing, 73(3), 52-68.
Brunel G.C. and -item scale usage in marketing journals: 1980 Journal of the Academy of Marketing Science, 21(4): 393-344.
Chang, P.L., & Chieng, M.H. (2006). Building consumer-brand relationship: A crosscultural experiential view. Psychology and Marketing, 23(11), 927-959.