An Exploratory Study of the Factors That May Affect Female Consumers’ Buying Decision of Nail Polishes

Other literature type, Article English OPEN
Chen Sun; Koushik Adhikari; Kadri Koppel;
(2015)

The objective of this study was to determine what factors female consumers valued more when they buy nail polish. Ninety-eight female consumers participated in a nail polish consumer study at the Sensory Analysis Center, Kansas State University. A questionnaire containi... View more
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