Compete or Leapfrog: Creating Blue Ocean through Entrepreneurial Orientation

Article English OPEN
Arslan Ayub; Muhammad Salman Aslam; Hanan Iftekhar; Adeel Razzaq; Sabiha Hafeez;
(2013)
  • Publisher: Danubius University
  • Journal: Acta Universitatis Danubius: Oeconomica,issue 5(5) October,pages211-221 (issn: 2065-0175, eissn: 2067-340X)
  • Publisher copyright policies & self-archiving
  • Subject: Innovation | HF5001-6182 | Business | Entrepreneurial Orientation | Knowledge Creation Process | Blue Ocean | Entrepreneurial Orientation; Knowledge Creation Process; Innovation; Organizational Performance; Blue Ocean Strategy; Blue Ocean | Blue Ocean Strategy | Organizational Performance

The study analyzes the role of entrepreneurial orientation with mediating effect of knowledge creation process to creating Blue Ocean in corporate sector in Pakistan There is an increasing competition among companies due to globalization and technological advancements. ... View more
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