Consumption intention toward ethnic food: determinants of Dayak food choice by Malaysians

Article English OPEN
Hiram Ting; Sharon Rebecca Tan; Alexandra Nastassia John;

Background: The awareness and trying of ethnic cuisine have increased due to the developing exchange of trade, movement of ethnicities across the globe, and tourist traveling opportunities. More people consume ethnic food for the appreciation of the culture and taste. A... View more
Share - Bookmark