On Web user tracking: how third-party http requests track users' browsing patterns for personalised advertising

Conference object, Preprint English OPEN
Puglisi, Silvia ; Rebollo Monedero, David ; Forné Muñoz, Jorge (2016)
  • Related identifiers: doi: 10.1109/MedHocNet.2016.7528432
  • Subject: Web user tracking | personalised advertising | :Enginyeria de la telecomunicació::Telemàtica i xarxes d'ordinadors::Internet [Àrees temàtiques de la UPC] | consumer behaviour | third-party http requests track users browsing patterns | Web sites | advertising | user interfaces | private data | user footprints | Publicitat per Internet | user behaviour | unstructured data | Computer Science - Computers and Society | advertising networks | business model | Internet
    acm: ComputingMilieux_MISCELLANEOUS

On today's Web, users trade access to their private data for content and services. Advertising sustains the business model of many websites and applications. Efficient and successful advertising relies on predicting users' actions and tastes to suggest a range of produc... View more
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