Major dealers' expert power in distribution channels

Article English OPEN
Richard Chinomona; Marius Pretorius;
(2011)
  • Publisher: AOSIS
  • Journal: South African Journal of Economic and Management Sciences,volume 14,issue 2 June,pages170-187 (issn: 1015-8812, eissn: 2222-3436)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.4102/sajems.v14i2.50
  • Subject: trust | HD28-70 | HF5001-6182 | relationship satisfaction | Business | Economics as a science | organisational life cycle, independent financial advisers, small business problems, small business survival | Management. Industrial management | expert power | HB71-74 | relationship commitment | SMEs | cooperation
    • jel: jel:L25

The importance of major dealers' expertise in distribution channels and effects on exchange relations is widely acknowledged by many SMEs in Africa and yet there seem to be a paucity of research on this matter. To address this dearth, the current study attempts to exami... View more
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