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Ovidiu Aurel GHIU?Ã ; Gabriela PRELIPCEAN (2014)
  • Publisher: Editura Univeristatii "Stefan cel Mare" din Suceava
  • Journal: The USV Annals of Economics and Public Administration, volume 14, issue 2(20) December, pages 122-130 (issn: 2285-3332, eissn: 2344-3847)
  • Subject: emergency communication | HF5001-6182 | Business | communication | emergency situations management | integrated marketing communications | emergency situations

This paper is talking about communication use in emergency situations management from a marketing perspective. We have analyzed if this communication is different from the communication of a company with her publics; the legislation which provides the framework for this type of communication in Romania, when is applicable and who is in charge. As methodology we have utilized documentary research. We mention similarities and differences between this type of communication and Integrated Marketing Communication (IMC).
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