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Ovidiu Aurel GHIU?Ã; Gabriela PRELIPCEAN;
  • Publisher: Editura Univeristatii "Stefan cel Mare" din Suceava
  • Journal: USV Annals of Economics and Public Administration, volume 14, issue 2(20) December, pages 122-130 (issn: 2285-3332, eissn: 2344-3847)
  • Publisher copyright policies & self-archiving
  • Subject: emergency communication | HF5001-6182 | Business | communication | emergency situations management | integrated marketing communications | emergency situations

This paper is talking about communication use in emergency situations management from a marketing perspective. We have analyzed if this communication is different from the communication of a company with her publics; the legislation which provides the framework for this... View more
  • References (68)
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