A Strategic Planning for a College Student-Segment Shopping Mall

Article English OPEN
Astri Anindya Sari; Hanson Endra Kusuma; Baskoro Tedjo;
(2011)
  • Publisher: Prasetiya Mulya Publishing
  • Journal: International Research Journal of Business Studies (issn: 2089-6271, eissn: 2338-4565)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.21632/irjbs.4.2.157-169
  • Subject: preferences | HF5001-6182 | Business | spatial physical characteristics activity. | HG1-9999 | shopping mall | students | spatial physical characteristic activity. | Finance
    acm: ComputingMilieux_COMPUTERSANDSOCIETY

In the midst of shopping mall development today, an understanding of consumer behaviors and preferences is absolutely a must if we want to plan successfuly a shopping mall. This knowledge will provide input for strategic planning so that the concept offered for shoppin... View more
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