publication . Article . 2015

Destination Brand Equity Research from 2001 to 2012

Kladou, Stella; Giannopoulos, Antonios A.; Mavragani, Eleni;
Open Access
  • Published: 17 Jun 2015 Journal: Tourism Analysis, volume 20, pages 189-200 (issn: 1083-5423, eissn: 1943-3999, Copyright policy)
  • Publisher: Cognizant, LLC
  • Country: United Kingdom
The present study delves into a review of the destination brand equity literature published since 2001, aiming to offer tourism researchers a reference guide to the general context, corresponding methods, and focus of previous works. A multisource search resulted in the identification of 64 relevant papers. Content analysis using multiple classifier variables provides further insights into specific geographical, conceptual, and methodological aspects. Conclusions pertain to the multidimensional character of the construct, the methodology, and context in which destination brand performance has been developed. Destination brand equity appears as a rapidly conceive...
free text keywords: Tourism, Leisure and Hospitality Management, Content analysis, Advertising, Sociology, Tourism, Brand equity, Destinations, Multidisciplinary approach, Operationalization, Marketing
Related Organizations
86 references, page 1 of 6

Aaker, D. A. (1991). Managing brand equity. New York: Free Press.

Aaker, D. A. (1996). Building strong brands. New York: Free Press.

Anholt, S. (2004). Branding places and nations. In R. Clifton, J. Simmons, & S. Ahmad (Eds.), Brands and branding (pp. 213-226). Princeton, NJ: Bloomberg Press.

Aziz, N., Kefallonitis, E., & Friedman, B. A. (2012). Turkey as a destination brand: Perceptions of United States visitors. American International Journal of Contemporary Research, 2(9), 211-221.

Baker, M. J., & Cameron, E. (2008). Critical success factors in destination marketing. Tourism and Hospitality Research, 8(2), 79-97.

Balakrishnan, M. S. (2008). Strategic branding of destinations: A framework. European Journal of Marketing, 43(5/6), 611-629.

Ban, O., Popa, L., & Silaghi, S. (2011). The brand equity of touristic destinations-The meaning of the value. Annals of the University of Oradea, Economic Science Series, 1, 193-199 [OpenAIRE]

Bianchi, C., & Pike, S. (2011). Antecedents of destination brand loyalty for a long-haul market: Australia's destination loyalty among Chilean travelers. Journal of Travel & Tourism Marketing, 28(7), 736-750.

Blain, C., Levy, S. E., & Ritchie, R. B. (2005). Destination branding: Insights and practices from destination management organizations. Journal of Travel Research, 43(4), 328-338.

Boo, B., Busser, J., & Baloglu, S. (2009). A model of customer-based brand equity and its application to multiple destinations. Tourism Management, 30(2), 219-231. [OpenAIRE]

Bornhorst, T., Ritchie, J. R. B., & Sheehan, L. (2010). Determinants of tourism success for DMOs & destinations: An empirical examination of stakeholders' perspectives. Tourism Management, 31(5), 572-589. [OpenAIRE]

Cai, L. A. (2002). Cooperative branding for rural destinations. Annals of Tourism Research, 29(3), 720-742.

Camarero, C., Garrido, M., & Vicente, E. (2010). Components of art exhibition brand equity for internal and external visitors. Tourism Management, 31(4), 495-504.

Chalip, L., & Costa, C.A. (2005). Sport event tourism and the destination brand: Towards a general theory. Sport in Society: Cultures, Commerce, Media, Politics, 8(2), 218-237.

Clark, T. (1990). International marketing and national character: A review and proposal for an integrative theory. Journal of Marketing, 54(4), 66-79.

86 references, page 1 of 6
Powered by OpenAIRE Open Research Graph
Any information missing or wrong?Report an Issue
publication . Article . 2015

Destination Brand Equity Research from 2001 to 2012

Kladou, Stella; Giannopoulos, Antonios A.; Mavragani, Eleni;