publication . Article . 2017

EVALUATION OF SERVICE QUALITY OF HOTEL AND HOLIDAY RESERVATION WEB SITES IN TURKEY BY INTEGRATED SWARA - GRAY RELATIONSHIP ANALYSIS METHOD

Cakir, Engin; Akel, Gokhan;
Open Access
  • Published: 30 Jun 2017 Journal: Pressacademia, volume 3, pages 81-95 (issn: 2146-7943, Copyright policy)
  • Publisher: Pressacademia
Abstract
With the development and widespread use of technology,the rate of Internet use in the world is rapidly increasing. It has made ourlife even easier as almost all of our daily needs are met through the internet.The widespread use of the Internet has influenced many sectors and has alsoinfluenced the tourism industry, enabling many online hotels and holiday booking websites to emerge. Hotels and holiday bookingwebsites have provided facilities for hotel and holiday selection, and offermany opportunities to compare alternatives. However, the issue of which bookingwebsite is best for individuals who make a reservation plan is a matter ofmulti-criteria decision making...
Subjects
ACM Computing Classification System: ComputingMilieux_MISCELLANEOUS
free text keywords: Use of technology, Reservation, Service quality, Advertising, Terms of service, Marketing, The Internet, business.industry, business, Relationship analysis, Gray (unit), Tourism, Internet,hotel and holiday web sites,selection of reservation web site,SWARA method,grey relational analysis method
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publication . Article . 2017

EVALUATION OF SERVICE QUALITY OF HOTEL AND HOLIDAY RESERVATION WEB SITES IN TURKEY BY INTEGRATED SWARA - GRAY RELATIONSHIP ANALYSIS METHOD

Cakir, Engin; Akel, Gokhan;