Norwegian Salmon : a study of in-store promotions in China

Bachelor thesis English OPEN
Bang, Marius; Haeger, Jarling Mathias Kvam; Mikkelsen, Guro Johanne; Tomaszewski, Katrine;
(2012)

This thesis focuses primarily on two in-store promotions currently used as a marketing strategy by Norwegian Seafood Council to spread the awareness of Norwegian salmon. Due to the uncertainty of the effects of these promotions on the average Chinese consumers’ ... View more
Share - Bookmark