Norwegian Salmon : a study of in-store promotions in China
Bang, Marius; Haeger, Jarling Mathias Kvam; Mikkelsen, Guro Johanne; Tomaszewski, Katrine;
This thesis focuses primarily on two in-store promotions currently used as a marketing
strategy by Norwegian Seafood Council to spread the awareness of Norwegian salmon. Due
to the uncertainty of the effects of these promotions on the average Chinese consumers’
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