iBGP: A Bipartite Graph Propagation Approach for Mobile Advertising Fraud Detection

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Hu, Jinlong; Liang, Junjie; Dong, Shoubin;
  • Publisher: Hindawi
  • Journal: Mobile Information Systems (issn: 1574-017X, eissn: 1875-905X)
  • Related identifiers: doi: 10.1155/2017/6412521
  • Subject: TK5101-6720 | Telecommunication | Article Subject

Online mobile advertising plays a vital financial role in supporting free mobile apps, but detecting malicious apps publishers who generate fraudulent actions on the advertisements hosted on their apps is difficult, since fraudulent traffic often mimics behaviors of leg... View more
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