publication . Article . 2014

Brand marketing model on social networks / Prekės ženklo rinkodaros modelis socialiniuose tinkluose

Jezukevičiūtė, Jolita; Davidavičienė, Vida;
Open Access English
  • Published: 01 Feb 2014 Journal: Mokslas: Lietuvos Ateitis, volume 2,014, issue 1, pages 120-127 (issn: 2029-2341, eissn: 2029-2252, Copyright policy)
  • Publisher: Vilnius Gediminas Technical University
Abstract
The paper analyzes the brand and its marketing solutions onsocial networks. This analysis led to the creation of improvedbrand marketing model on social networks, which will contributeto the rapid and cheap organization brand recognition, increasecompetitive advantage and enhance consumer loyalty. Therefore,the brand and a variety of social networks are becoming a hotresearch area for brand marketing model on social networks.The world‘s most successful brand marketing models exploratoryanalysis of a single case study revealed a brand marketingsocial networking tools that affect consumers the most. Basedon information analysis and methodological studies, develop ...
Subjects
free text keywords: image, Q, Lithuania ; Brand ; Consumers ; Image ; Marketing model ; Organizations ; Reputation ; Social networks, T, social networks, Science, organizations, consumers, marketing model, Technology, brand
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publication . Article . 2014

Brand marketing model on social networks / Prekės ženklo rinkodaros modelis socialiniuose tinkluose

Jezukevičiūtė, Jolita; Davidavičienė, Vida;