Consumer Behavior

Article OPEN
Freddie Crous;
(1992)
  • Publisher: AOSIS
  • Journal: HOLISTICA. Journal of business and public administration,volume 2,issue 1 January - June,pages47-55 (issn: 0258-5200, eissn: 2071-0763)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.4102/sajip.v18i1.534
  • Subject: Industrial psychology | Consumer Behavior | HF5548.7-5548.85 | behavior, consumer, from where, why, when, how and how much and how often
    • jel: jel:M30

This article reviews the role played by a producer of goods and services in consumer life. But because the manufacturer can achieve its purpose, to obtain profit and to attract more clients, he needs to know the consumer’s needs and preferences. Equally important for th... View more
  • References (17)
    17 references, page 1 of 2

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