The Competitive and Welfare Effects of New Product Introduction: The Case of Crystal Pepsi

Preprint OPEN
Xiao, Wei;
(2008)
  • Subject: New Product Introduction, Social Welfare, Market Structure, Random Coefficient Model | New Product Introduction, Social Welfare, Market Structure, Random Coefficient Model, Marketing, L11, L13, L49, L66, O31,
    • jel: jel:L49 | jel:L11 | jel:L66 | jel:L13 | jel:O31

The introduction of new products is an important method of competition in many markets. Towards understanding its impact on competition and welfare, this paper estimates the effects of Crystal Pepsi being introduced by PepsiCo. Estimating a structural model of the soft ... View more
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