Cultural distance revisited: Towards a more rigorous conceptualization and measurement of cultural differences

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Oded Shenkar;
  • Journal: Journal of International Business Studies,volume 43,issue 1 January,pages1-11

Cultural distance is a widely used construct in international business, where it has been applied to foreign investment expansion, entry mode choice, and the performance of foreign invested affiliates, among others. The present paper presents a critical review of the cu... View more
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