The relationship among image, satisfaction and loyalty – innovative factor of competitiveness for shopping centers

Article English OPEN
Ioana-Nicoleta Abrudan; Ioan Plăias; Dan-Cristian Dabija;
(2015)
  • Publisher: Bucharest: The Bucharest University of Economic Studies
  • Journal: issn: 1582-9146, eissn: 2247-9104
  • Publisher copyright policies & self-archiving
  • Subject: innovation | image | conative and behavioural loyalty | HF5001-6182 | Business | affective | Economics as a science | competitiveness | consumer satisfaction, cognitive, affective, conative and behavioural loyalty, image, retail, shopping centers, innovation, competitiveness | M31 | M10 | retail | consumer satisfaction | cognitive | shopping centers | HB71-74
    • jel: jel:M10 | jel:M31
      ddc: ddc:330

Currently, most markets are characterized by high competition among shopping centers. Under these circumstances, the evolution in the competitiveness and performance of the centers is increasingly linked to the success in the innovation of current activities, which is a... View more
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