Scenario research: The food industry in 2010

Part of book or chapter of book English OPEN
Stacey, Julia; Sonne, Anne-Mette; Jensen, Birger Boutrup;
  • Publisher: Aarhus School of Business, MAPP Centre
  • Subject: Scenario research | Future | Naturalness | MAPP | Food industry | Technology-driven health | Tight spendings | Fødevareindustri | Fremtid

What kind of foods will the consumers choose to buy in 2010? Will they be buying organic foods, functional foods or go for the cheapest products? Nobody can predict the future. However, by using scenario techniques qualified indications on future developments can be put... View more
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