Scenario research: The food industry in 2010
Contribution for newspaper or weekly magazine, Part of book or chapter of book
Jensen, Birger Boutrup
- Publisher: Aarhus School of Business, MAPP Centre
Scenario research | Future | Naturalness | MAPP | Food industry | Technology-driven health | Tight spendings | Fødevareindustri | Fremtid
What kind of foods will the consumers choose to buy in 2010? Will they be buying organic foods, functional foods or go for the cheapest products? Nobody can predict the future. However, by using scenario techniques qualified indications on future developments can be put...